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Merchant Pilots Rolling Out

October 8, 20254 min read

Our merchant pilot programme officially opens this October, marking the next step in proving how Zedi Pass drives repeat visits and customer insights for independent retailers. After months of co-creation workshops, we’re moving from research into live environments with a carefully selected group of partners.

Merchant pilot programme cover image
Pilot partners help us validate real-world loyalty journeys before wider launch.

What the Pilot Includes

Each pilot partner will run Zedi Pass across every touchpoint — at the till, on-table, and via post-visit follow-ups — so we can observe the full loyalty journey. Our team will be on site across hospitality, beauty, and speciality retail locations to support launches and gather qualitative feedback.

  • Unified QR onboarding with merchant branding in minutes.
  • Menu and promotion sync so daily offers are reflected instantly.
  • Automated retention nudges based on visit frequency and spend.
PhaseFocusTimeline
OnboardingStaff training, data capture checks1–7 October
In-Store TrialsLive customer sign-ups and reward flows8–27 October
ReviewPerformance analytics and roadmap updates28–31 October

How Pilots Shape the Product

Every participant is paired with a dedicated product specialist and researcher. Together, we’ll measure conversion rates, redemption behaviour, and team effort saved per location. Insights will be fed into a public changelog so the broader community can see progress ahead of general availability.

“Merchants told us loyalty needs to happen without slowing service. These pilots are about proving that a single scan can create a lifetime connection.” — Priya Patel, Product Lead

We’re already oversubscribed, but we’re keeping a waiting list for phase two. If you’d like to be involved, register your interest — we’ll be hosting retrospective sessions in November to decide the next wave.