We use essential cookies to make our site work. With your consent, we also use analytics to improve our services. You can change your choices at any time in Account Settings.
Zedi Pass resources
The archive now starts in 2025 with broader reads on loyalty, retention, and SMEs, then moves into outreach, prototypes, retail feedback, privacy decisions, Web Summit, and the more recent roadmap around NFC, QR, white-label, operators, and live pilots.
Featured themes
A dated archive of milestone updates and editorial articles across loyalty strategy, POS compatibility, SME growth, industry use cases, and NFC versus QR journeys.
Product DirectionQR remains the clearest and fastest foundation for ZediPass, while POS-linked and NFC-led journeys are being explored in response to merchant interest.
InsightWe looked closely at tap and scan journeys and found QR remained the more accurate and dependable route for the way ZediPass is designed today.
ResearchWe began looking more closely at premium and luxury loyalty behaviours, where brand feel, exclusivity, and experience design matter as much as pure reward mechanics.
Operator ResearchAttention shifted toward how ZediPass could support operators managing multiple brands, locations, or rollout programmes from a more structured platform layer.
Partner MilestoneWhite-label infrastructure was introduced so larger partners and operator groups can shape branded loyalty experiences on top of the Zedi Pass engine.
Founder UpdateAfter Web Summit, the focus shifted from pitching the idea to sharpening the roadmap around operator needs, white-label potential, and broader rollout conversations.
Event RecapNovember brought real conversations, sharper questions, and useful perspective on how ZediPass lands with founders, retailers, and partners outside our day-to-day bubble.
Feature UpdateWe added the ability to update customers more directly, giving merchants a clearer way to announce changes, offers, and timely prompts without relying on guesswork.
Privacy InsightZediPass was designed so smaller operators can compete without collecting more customer detail than they really need, because the person cutting your grass does not need your personal contact data to earn loyalty.
Product DecisionAfter adding demographic-targeted mailing lists, I chose to remove the feature because the merchant often does not need to know that much about the customer for loyalty to work well.
Feature ExperimentWe added the ability to build mailing lists and segment customers by demographic and behaviour so merchants could test more tailored outreach.
Product ResearchInterest in NFC kept coming up, but the more we tested the flow the clearer it became that QR was still the more accurate and dependable choice for the product at this stage.
LearningRetail conversations and early reactions helped clarify where the product was resonating, where it still felt unclear, and what merchants wanted simplified.
Build UpdateWith prototypes in place, the conversation shifted from theory to reaction, giving us clearer signals about usability, trust, and what merchants wanted most.
SME InsightSmall businesses need tools that feel light, understandable, and immediate, not systems that assume internal teams, long setup cycles, and complex data operations.
Founder UpdateAs the product direction became clearer, outreach started alongside the build so conversations with merchants could shape what came next.
Foundational ReadBefore talking about product features, we started with the core case for loyalty itself: why repeat custom matters more than ever for independent merchants.
Foundational ReadThe archive starts with the broader point that keeping the right customers is often more valuable than endlessly chasing new ones.
